Already writing business?
Here's what you're missing.
If you're producing for another carrier, you already have the skills. What you may not have is a 340% new business bonus, an open placement contract, or the ability to buy an existing agency and step into immediate income. Let's fix that.
What Farmers offers that your current carrier doesn't
340% New Business Bonus
In Q1 alone, Farmers pays a 340% bonus on qualifying net new business commissions — dropping to 320%, 300%, and 280% across the year. A first-year retail agent in 2025 earned over $813,000 in total bonus and commission. The total bonus program runs for 36 months.
Buy an Existing Agency
Farmers lets qualified candidates purchase an existing agency and step into an immediate income stream with an existing client base. Purchase price is negotiated between buyer and seller, financing is available through Farmers Federal Credit Union and SBA, and you receive a $5,000 signing bonus + up to $6,000 exterior branding bonus.
One of the Best Contracts in the Industry
Farmers agents can place virtually any business. Business not acceptable to Farmers can be placed through Kraft Lake Insurance Agency — a national brokerage wholly owned by Farmers. If it still doesn't qualify there, you can place it outside of Farmers entirely. No dead ends.
Residual Income That Compounds
Every time a policy renews, you earn a service commission. Year after year, your renewal base compounds — so your income grows even when you're not actively writing. Most producers elsewhere trade time for money. Farmers agents build leveraged, residual income.
The 340% bonus in practice
A 36-month industry-leading startup bonus program. The illustration below uses $60K in net NB commissions across year one — then see what a real agent actually earned.
*Total bonus amount capped at $3,500,000. Results not guaranteed.
Skip the ramp — buy an existing agency
If you have capital and don't want to build from scratch, Farmers offers a path to purchase an existing agency with an existing client base and immediate renewals coming in from day one.
- Step into an immediate income stream with existing clients
- Purchase price negotiated between buyer and seller
- Financing via Farmers Federal Credit Union or SBA
- $5,000 signing bonus in month 2 + up to $6,000 branding bonus
- Monthly lead opportunity credits up to $500/month
- Retain or locate your own office and staff
Capital Requirement
Minimum liquid — not paid to Farmers. Qualifying sources: checking, savings, marketable securities, lines of credit.
No agency available right now?
Start the licensing and training process now — opportunities arise constantly and having your credentials ready puts you at the front of the line.
Place any business — no dead ends
Farmers agents have access to 20+ product lines. If a risk doesn't qualify for Farmers, it can go through Kraft Lake Insurance Agency (a Farmers-owned national brokerage) — and if it still doesn't fit, you can place it outside entirely.
Property & Casualty
- Auto
- Home & Renters
- Umbrella
- Small Business
- Commercial P&C
- Workers' Compensation
- Boat / Motorcycle / RV
Life Insurance
- Term Life
- Whole Life
- Universal Life
- Indexed Universal Life
- Critical Illness
- Accidental Death
- Disability
Financial Products
- Fixed & Variable Annuities
- 401(k) & IRA Plans
- 529 Plans
- Mutual Funds
- Variable Life
- Nationally Recognized Fund Families
Build something you actually own
Unlike a captive role at most carriers, a Farmers agency is an asset — one you can sell, transfer, or retire from on your own terms.
Sell Back to Farmers
Farmers will purchase your policies at the value of your contract — supplementing your retirement with the book you spent years building.
Sell on the Open Market
Sell to any qualified outside buyer at a negotiated price, facilitated by the District Manager. You set the terms.
Gift or Pass to Family
Transfer your agency to a family member or next generation — a true legacy play that most carriers don't allow.
The honest comparison
"If we can find someone who embraces the entrepreneurial spirit and combine it with the guidance, systems, processes, and a $20+ Billion Dollar Farmers Insurance brand — someone should be that much more successful."
Let's talk about your next move
Confidential, no obligation. Bring your questions — production history, non-compete questions, licensing — and let's see what a switch actually looks like for you.